How paid search advertising works
You choose the search terms your ad should appear for (say, "order a website kyiv"), set up the ad and a budget, and Google shows it to people searching for something similar. You only pay when someone actually clicks the ad.
How much Google Ads costs
Cost per click depends on the niche and competition — from a few cents to several dollars for competitive terms. Our fee for setting up and managing the campaign starts at $200; you set the ad budget separately and pay it directly to Google.
How Google Ads differs from SEO
Ads deliver results immediately, but only while the paid campaign runs. SEO works more slowly, but traffic keeps coming without an ongoing cost per click. Combining both is often the best approach: ads for a fast start, SEO for the long run.
Is Google Ads right for a small business
Yes, especially when a fast result matters — launching a new site, or a seasonal offer. With a small budget it's important to narrow the audience and search terms carefully so money isn't wasted on the wrong clicks — that's what we set up.
Can Google Ads be combined with Facebook/Instagram ads
Yes — they're different channels reaching different audiences: Google Ads shows ads to people already searching, while Meta ads reach people who haven't searched yet but might be interested. Combining both often outperforms using just one channel.