How GEO differs from SEO
SEO optimizes a site for Google's ranking algorithm, so a page appears higher in a list of links. GEO optimizes a site for how an AI model reads, understands and cites content in its answer — there's no list of links, just one generated response, and getting into it matters more than ranking first on Google.
What's included in GEO optimization
Technical Schema.org markup (FAQPage, Article, Service) on every key page, an llms.txt file describing the site and linking to its sections, restructuring existing content into a "question — self-contained answer" format, and a technical audit checking whether AI crawlers can actually read your content at all.
The AI-search technical audit
We check whether page text is readable without running JavaScript (most AI crawlers don't execute JS), whether structured markup exists, whether an llms.txt file is present, and how clearly the site answers common questions in your niche. The result is a concrete list of fixes.
Timelines and pricing
A one-off audit with basic GEO markup implemented starts at $200. If you're already on ongoing SEO support with us, GEO can be folded into it without a separate audit fee — we agree this individually.